With little fan fare and no social media postings, Jessie decided, starting February 1st, 2017, not to buy any clothes for one year. To be clear, for Jessie this is not a moral crusade. She’s not a crazy stoic, and she is the last person on earth to pass judgment on another. She just wanted to see if she could do it.
At 32-years-old, Jessie has plenty of clothes; a beautifully curated wardrobe of high quality pieces, some classic, some fun. But she found herself trapped in a cycle of always looking for something new. “Because of my size, buying clothes is a quest,” Jessie says, relating a never-ending cycle of buying on-line, returns, justification of spending, and constant searching.
Then there was the Canada Goose Jacket. If you’re not familiar with Canada Goose, it’s crazy high quality outerwear that costs about as much as triple bypass surgery. “What if I bought nothing for a year, then could I buy that coat?” she wondered. And that was the thought that changed everything. Could she buy nothing for a year, even without the lure of a purchase that could significantly impact the GDP?
“I realized I needed to break the cycle of constant shopping,” she says.
8th months in, Jessie says, “It’s been quite a journey. I will not pretend this has been easy.” Here are a few of the realizations she’s had over the last few months.
There is a huge element of fantasy in clothes shopping
Early on Jessie learned just how much she used clothes shopping as a form of escapism. “We’re not just buying clothes,” Jessie says, “we’re buying a fantasy.”
How many of us have been there? I want to be the sort of woman who walks home to her chic loft in the city after a Zen-like yoga experience… so I buy a sweater? I’m still me, only now I’m trying to get my goats off the barn roof in a sweater that catches on everything, no yoga, no Zen, no city loft.
“We have to focus on what we want in our lives, rather than what we want to wear,” Jessie says. “Bring yourself back to what you’re actually trying to achieve by buying.” So rather than shop for a cute, warm plaid shirt, Jessie finds herself planning the camping trip that she imagined herself going on in the cute, warm plaid shirt.
You can always find something to wear
Life goes on, as it is inclined to do whether you are buying clothes or not. Starting in the spring, Jessie’s partner Michael broke ground on a bouldering gym that had been years in the planning. Everyone has been pitching in. While Jessie’s wardrobe is full of pencil skirts and fun t-shirts, she never really invested in heavy work wear.
“I wanted to pressure wash, and despite the fact that I was born and raised in Oregon, apparently I own no rain pants. So I just took a couple of garbage bags and wrapped one around each leg,” she said of her rain bloomers. Jessie’s been wearing a pair of Ann Taylor Loft skinnies as work pants, and despite the fact that they are not Carharts and have no abundance of pockets, she’s managed to sand, drill, spray and climb in them.
When you don’t have the option of buying, Jessie says, “You really see what you reach for again and again.”
There will always be something new to want
The most profound realization of this year for Jessie is that if you indulge in wanting, it’s an endless cycle. You can find the perfect t-shirt, or suede bootie, but then there will always be something else to want. “It’s difficult to recognize how we are being manipulated by the media,” she says. Jessie, like so many of us, really likes looking at clothes. And there’s nothing wrong with that. But it’s a fine line between enjoying a flip through the new Patagonia catalog, and deciding you must have another cozy beanie. Part of Jessie’s journey has been recognizing that buying anything, even a Canada Goose jacket, isn’t going to stop the wanting. “We are never going to have the perfect wardrobe, because we’re never going to stop changing,” she says.
There is relief in choosing not to buy
“I’ve been surprised to find that the overwhelming sensation… isn’t disappointment or deprivation: it’s relief. I don’t have to play the game. And I had no idea how much energy the game was draining from me until I stopped playing,” Jessie says of taking to option to buy off the table.
“It’s like I have an emotional buffer in place, and suddenly I can analyze more objectively,” she says. “And when I feel my heart start to speed up and the cycle of craving rear its ugly head, I can shrug it off and think “Nope, not an option! Now what else do I want to put my energy into?”
In not shopping for clothing, Jessie has learned to focus on other things. “I’d never realized how shopping for and buying clothes was emotional for me,” she says. To go a year without shopping, “you have to be ready to take a good long look at the negative sides of yourself.”
So what’s next for Jessie? She’s not sure. “I don’t know what my relationship with clothes will look like after this,” she admits. But one thing is for sure, Jessie is no longer on a quest for the perfect selection of 37, color-coordinated pieces of clothing. “I’m not trying to make a flat lay, I’m trying to make a life,” she says.
“I hope to find a balance,” Jessie says of the happy place between a love of clothing and a full and rich life.
Inspired by Jessie? I am. I’m planning on starting small with a two-month no-buy, dates TBA. Are you in? Let me know in the comments below, or by email, if you want to accept the No Buy Challenge, email@example.com
I hope you enjoyed Jessie’s story. Please consider subscribing to Mud and Grace for more on what we wear and how it effects our lives. Next week I’ll examine the lessons learned in a year of no buying limits at all.