Fall Style Research Part 2 – Stitch Fix

Have you tried Stitch Fix?

Oooh! A package!

Stitch Fix may be the most brilliant marketing idea I’ve come across. You register with the company, letting them know your sizes, your likes and dislikes. A stylist then reviews your profile and selects clothing for you. Stitch Fix sends you a package of 5 items, and a return envelope for anything that doesn’t work.

It’s like getting a surprise present from yourself.

I can just imagine the stylist “Jessica,” looking through my profile, scanning my Pinterest, going through what I imagine to be an enormous, brightly lit warehouse, picking out the perfect striped t-shirt just for me.

OK, she probably did it all on a computer, but whatever.

There are three primary reasons to give Stitch Fix a try;

  1. Give your wardrobe a pick-me-up with on-trend clothing
  2. Try new brands and styles you might not have thought about
  3. It’s easy. Ridiculously so.

It’s really fun having a box of surprise clothes sent to you door. Having someone with authority (Jessica, no less!) choose clothing for me felt somehow reassuring. I also appreciated the lack of packaging. You get a neat, cardboard box with five items wrapped in tissue paper. The only plastic is in the form of the return envelope they send.

What’s in the box?

My experience with Stitch Fix was mixed. I tried Stitch Fix twice before writing this article (This blog is such a heavy responsibility…) here’s what I learned abut getting your best Fix.

Enter your measurements into you style notes. Don’t skip this. They can then get a sense of your shape and best looks.

They advise you to set up a Stitch Fix Pinterest. Do this. It’s kind of fun to go scrolling through Pinterest and create your own look book, and the stylists take it seriously.

Try everything on twice. Part of the reason you’re getting a Fix is to move out of your comfort zone and try something new. In my first Fix I pulled out a pair of pants and thought “Oh, no way.” But the second time I had them on I said, “Maybe?” I now wear them all the time.

Don’t feel bad about sending anything back. You want them to get to know you and your style.


Be clear about what you want. I didn’t want Stitch Fix sending me footwear, because, as you might have noticed, I’m pretty picky about shoes. Unclick the boxes for anything you don’t want.

Ultimately, I wouldn’t want this to be my primary source of clothing. I know my needs better than the girls at Stitch, and I enjoy the hunt. There is also the problem of fit. Like all the other women in the world, I span sizes. Every fix had clothes that didn’t fit, or didn’t work with my shape.

There are no sales prices, so I wound up paying more for items that I might have ordinarily. Add to that the cost of having some things tailored, these clothes were more expensive, but not of substantially higher quality than my regular shopping haunts. On the other hand, I am paying for the service of being introduced to new brands and looks, and that should be factored in to the overall cost.

Fair warning, Stitch Fix can be highly addictive. The pleasure of wondering “What are they going to send? Will it be the magical sweater that goes with everything and brings about harmony in the universe?” is intense. I knew after the first two fixes that this wasn’t a service I particularly needed, but I was tempted to keep going back. So I had to go cold turkey after two hits.

Plus, if all my clothes came from Stitch Fix, how boring would this blog be? “Yep, got another box of clothes. Wearing them. Yeah…”

I know women whose entire wardrobes come from Stitch Fix. They look great and enjoy the ease of the service. If this is you, go have fun, honey!

I see myself possibly using this service to make updates, and try new things.It would also be good for unusual fashion situations, like travel or a new activity. And anytime you want a surprise present from yourself.

P.S. Want to check it out? Here’s the link – https://www.stitchfix.com/